The World's Greatest Trader (from the Guinness Book of World Records) reveals how he made his fortune - and how you can do it too! Meet Joe Girard, who says: `Traders are not born, but made. If I did it, you can too. I guarantee you. In his book, Joe Girard shows that every salesman can achieve extraordinary success by talking with clients face to face and carefully thinking through all the necessary steps to achieve a deal. Starting with what and how to say, making phone calls 'on the street' (which, by the way, work successfully), and right up to 'grabbing' the hesitant buyer, this book outlines Girard's complete and unrivaled sales system, which includes: the law of two hundred and fifty, discovered by Joe Girard - one successful sale can give rise to a pyramid of 25 more; secrets of customer intelligence that guarantee future sales; the art of using bloodhounds - how to take advantage of other people who will work for you; Joe Girard's unique method of looking at a potential client as both friend and foe at the same time - right up to the conclusion of the deal; five ways to turn a prospect into a real customer.