A lot of books with logo collections have been published. However, before you is a publication of a completely different type - this is a complete guide for designers (and their clients) who want to master this fascinating, creative and at the same time complex task - developing a corporate style. The author not only talks about the technology of developing a logo and corporate identity, but and uses in his book the works of famous designers who explain how important it is to think through a system of graphic brand identification, how to create unique, iconic logos, and how to interact with clients. Translation: V. Shraga