The book by Thomas Wallace and Robert Stahl is one of the most popular foreign publications on sales and operations planning and the first practical guide on this topic in Russia. Sales and operations planning as an integral tool for effective management is supported by the world's leading institutes dealing with operations management. In particular, the Association for Operations Management (APICS, www.apics.org) pays great attention to it, which included this book among the required literature sources for its training and certification programs. In Russia, the book is also recommended by the Association of Production Logistics (APL, www.productionplanning.ru), which is engaged in the application and development of the best international practices in operations management in the Russian-speaking space. The book is of an applied nature, written in simple language, provided with vivid examples and will be useful to those managers and presenters specialists who pursue the goal of increasing the efficiency of enterprises by establishing management processes and improving the quality of medium-term planning. The material in the book was originally designed for industrial enterprises, but can also be applied to service organizations, trading companies, and organizations in the banking sector. The book is also recommended to teachers and students of business schools as an important aid when conducting courses related to resource management of organizations. Translation: D. Gavrilov, V. Shvetsov