New behavioral economics
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The author of the book, professor from Chicago Richard Thaler, one of the advisers to US President Barack Obama, thoroughly studied the emotions that drive the buyer and the difficulties he faces when making a purchase decision, choosing a mortgage or a pension fund. In his new book, Thaler shares the results of the research and continues the conversation he once started about the psychology of influence.
FL/986913/R
Data sheet
- Name of the Author
- Ричард Талер
- Language
- Russian
- Translator
- Анна Евгеньевна Прохорова
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The author of the book, professor from Chicago Richard Thaler, one of the advisers to US President Barack Obama, thoroughly studied the emotions that drive t...