The publication is the most complete and detailed guide to search engine optimization (SEO) from practicing experts in this field. From the book you will learn the basics of SEO - algorithms, goals, principles, optimization features. Separate chapters are devoted to specialists, to everyone who wants to build and organize their own company, as well as to clients who use this type of service. In these interviews, well-known individuals in the Internet sphere, experts in the field of SEO, share their experiences: Sergey Lyudkevich (RBS Corporation), Alexey Zhukov (UnMedia), Ilya Zyabrev (AlterTrader Research Ltd.), Roman Klevtsov (Optimism), Elizaveta Tribunskaya (SearchEngines.ru), Leonid Grokhovsky (TopExpert). The publication is addressed to everyone who is beginning to understand the basics of search engine optimization, and to specialists who want to improve your professional level thanks to the practical experience of the authors and the given recommendations from leading Russian companies for the development of Internet solutions.12+ (In accordance with Federal Law of December 29, 2010 No. 436 - FZ.)