The monograph examines the development trends of the Indian media system in the context of liberal economic reforms carried out since the early 1990s. The book provides an analysis of the current state of key sectors of the national media industry - periodicals, advertising, cinema, television and radio broadcasting, as well as information and communication technologies .Particular attention is paid to the study of the country’s media market, which is characterized by high growth dynamics and the increasing globalization of the structure of national media. It is recommended for teachers, graduate students and undergraduates studying in the specialties “Journalism”, “Advertising” and “Public Relations”, economists, sociologists, political scientists, as well as everyone who is interested in media economics and modern India. The publishing layout is saved in PDF A4 format.