Why do billionaires work so hard and then throw away the money they earned with their sweat and blood? What do we all have in common with Wall Street bankers, Elvis Presley and Steve Jobs? In an elegant and entertaining way, psychology maestros Kenrick and Griskevicius challenge conventional wisdom about decision-making and offer an entirely new alternative based on evolutionary psychology. By establishing a striking connection between modern human behavior and its roots in the past, the authors show that at the heart of “ridiculous” actions lies an extremely complex system of decision-making. Investing money, looking for a job, buying a car, choosing a life partner - all of this is up to us There are hidden evolutionary goals behind decisions. This wonderful book will completely change the way you think about the decision-making process.