A book that will teach you to identify trends that matter to your business and tell you about the newest trends that exist.

How can a vending machine inspire world peace? How can you be more successful by making your business imperfect? Can addiction be a good thing?

The answers to such questions may not be obvious at all.

For four years, marketing professor and trend expert Rohit Bhargava has been identifying unobvious trends by asking questions that no one else asked. That's why his expertise is already used by many organizations, including Intel and the World Bank.

In his book, he talks about how to apply this “non-obvious thinking” to benefit your business.

From In the book you will learn about 15 new trends for 2015 in categories such as “Consumer Behavior”, “Media and Education”, “Marketing and Social Networks”, “Technology and Design”, “Economics and Business”. After studying each of them, you will begin to better understand how business is changing and what needs to be done to ensure that your company is ready for changes.

In addition, the book describes the methodology that the author uses to successfully find and describe trends . The thousands of audiences of his blog and trend reports have long been asking to share it.

This book will help you think more broadly, identify today's patterns and tomorrow's trends in order to see what others do not see. Who is this book for?

For everyone who wants to know about new trends in business, use them for the benefit of their company and learn how to independently identify new trends.

For marketers and managers who want to be “on the cutting edge” and notice significant changes in business and the world faster than others.