How to combine creativity and management? How do you provide a team of creatives with much-needed freedom and inspiration while keeping them on budget and on time, delivering the best product in the industry, and generating revenue for the company? Ed Catmull, president of the world's most successful animation startup that has changed the way humanity thinks about animation and computer graphics, shares his experience leading and building an all-star team at Pixar, working with geniuses like Steve Jobs and John Lasseter. He sincerely talks about all the failures, mistakes, ups and downs of the company on the way to creating the most effective strategy for interacting with creative people. A nice bonus: the stories behind the birth of all Pixar hits - from Toy Story to Monsters University.