The world of cosmetics is changing at an incredible speed: new skin care products appear every week, and they all seem to be able to instantly transform us. But how can we understand what exactly our skin needs without going broke? What should be in the ideal face cream? Is it possible to combine acids with retinol? And why are men's cosmetics cheaper than women's? The author of the book, Maria Atchikova, a journalist and beauty editor with 15 years of experience, answers in detail questions that concern everyone who uses cosmetics. Anyone who is thinking about their first anti-aging product or trying to understand acid peels. Anyone who doesn’t understand the difference between toner and toner smears their hands with rich cream in winter or makes homemade kefir masks. What You Rub is a fun, educational, and accessible guide to the skincare universe.