What are the features of motivation and ways to manage creativity? Is there a connection between creativity and life expectancy? What are abilities and aptitudes? What are the types and methods of assessing giftedness? What are the age and gender characteristics of creativity? How to make a person creative? You will find answers to many questions that interest you in the new manual by Professor E. P. Ilyin. The deepest study of the topic, a successful symbiosis of theory and practice, a large number of useful techniques make this book necessary for psychologists, teachers, managers at all levels, as well as students of specialized universities faculties.