Journalist Mitch McKinnon will do anything to hit the jackpot and break into the big leagues. But before that, he needs to write an exposé article about an unusual dating service, and especially about the owner of this service, Juliet Lowell.

Her original, and in many ways absurd, method literally asks for exposure, but it is this method that indicates that that Mitch and Juliet are suitable for each other. They begin a series of dates, and it seems that Mitch will have to take back his words, which means giving up the opportunity to break into the big leagues, and admit that he and Juliet are the perfect couple.