How difficult it is to find your soul mate in our world! The column “For lonely hearts” in the newspaper of a large Ural city. An attempt to accomplish the impossible - to find the PERFECT MATCH for every man and woman. Absurdity? Provincial naivety? No. One day Vasily Devyatkin, a divorced man, well-off financially and with housing, without bad habits, decided to end his bachelor life and advertised for acquaintance in the newspaper - so the former truck driver took on the heavy yoke of Don Juan. Vasily is not painfully searching for an ideal, he simply considers it his duty to make as many women happy as possible, loving them all sincerely and sympathizing with them. But the path of a hero-lover is at all times thorny and tortuous...