The book reveals the emotional and aesthetic depth, the national originality of the spiritual and material world of the Tatar people. It is addressed to students of higher educational institutions studying Tatar linguistics and cultural studies, as well as a wide range of readers.

Contents: Theoretical and methodological prerequisites for studying the national linguistic picture of the world. Linguistic picture of the world and principles of its study. The culturally determined nature of the national linguistic picture of the world. Linguistic and conceptual picture of the world. The problem of lexical equivalence. Conceptology as a branch of modern linguistics. Cognitive and anthropological directions in modern linguistics. Historical background of conceptology. Interpretations of the term “concept” in modern linguistics. Concept and problem of nomination. Linguoculturology and problems of teaching the Tatar language as a native and non-native language. Methodological problems of linguoculturology. Linguoculturology as an integrative science. Heuristic potential of linguoculturology. Formation of linguocultural competence of the individual and the educational process. Concepts of the material and inner world of man in the Tatar language picture of the world. Concepts of the material world. Segment "house-housing". Segments of social relations, terms of kinship. Concepts of the emotional and intellectual world of man.