Why have dogs that fit in a tea cup and cafes where you can pet cats and capybaras become popular in the modern world? What fantastic beasts and dragon lords does a city dweller associate himself with, and what price do pets pay to become as touching and comfortable as possible for people? The author seeks answers to these questions by understanding the roles imposed on animals in modern culture and predicting the consequences that such dynamics of relations between animals and people may have. The book is written at the intersection of anthropology, zoology, cultural studies and ethics; the author actively uses the latest data ranging from academic studies to social network statistics. Katya Krylova is a curator, art historian, contemporary cultural theorist, Master of Arts (Goldsmiths University of London) and a doctoral fellow at the University of Canterbury (New Zealand).