Do you need to be honest and diplomatic in business and society? The answer is yes, if someone benefits from it. Is it okay to get what you want? Is altruism really better than selfishness, or is there a middle ground? How to determine and what to do if you unwittingly play the role of Victim or Rescuer? This book is a system of fourteen principles and a variety of techniques for the growth and development of individuals, families and organizations. "Speak Up" is a work of art in the field of communication, both a master class and a textbook on effective communication and solving personal and organizational problems . The book's concepts are drawn from the author's extensive experience and based on his successful trainings around the world. These principles are clear and can be easily applied by anyone in the organization.