The book was published in 2009, on the occasion of the 80th anniversary (20.07) of Alexander Ibrahimovich Yasinsky, the patriarch of the VAZ economy: head of financial management (1971-1985), deputy general director for economics and planning (1985-1991). In subsequent years - Advisor to the Vice President for Technical Development, Chairman of the Expert Economic Council of the Tolyatti Chamber of Commerce and Industry, member of the Tolyatti Rotary Club, its 4th president, Deputy of the Togliatti City Duma of the 3rd convocation, elder, vice-speaker of the TGD, the actual creator of the two oldest Togliatti banks - AVTOVAZBank and FIABank (Chairman of the supervisory boards of banks). His innovative ideas formed the basis of many economic experiments known throughout the country. Today Yasinsky A.I. – Honored Economist of the RSFSR, Honorary Citizen of the city of Togliatti, Chairman of the Council of War and Labor Veterans of JSC AVTOVAZ.;