The sex industry, drug trafficking, music, cinema - these, like many other social phenomena, have a hidden economic background. Understanding this background allows you to see the essence of life phenomena and make the right decisions in a variety of circumstances. Diana Coyle shows how economic thinking allows you to understand the most diverse phenomena - be it the sex market, drug use, inflation, demography, immigration, etc. The book is written in a fascinating way and at the same time very informative, as it contains extensive material that is equivalent to several textbooks. Many economic terms and concepts are explained here, knowledge of which will help the reader navigate modern economic literature. Therefore, it is no coincidence that this book has already been translated into 10 languages and has become a bestseller in America and Europe. The book is aimed at a wide audience.