Every step you take, especially every purchase you make (and the ultimate goal of any PR person is always to sell you something, be it Snickers or a candidate for parliament) is the result of a complex interaction between your own feelings, emotions and beliefs and those of others. imposed. The problem is that an ordinary person will never figure out where his “own” thoughts are and where are those that were gradually “foisted” onto him. More precisely, they “promoted it.” The direct interest of any government is to force you, as a voter and taxpayer, to behave as it, this very government, needs. Moreover, it is desirable that you sincerely believe that your behavior is not something imposed on you by a powerful corporation, but your own free choice... What does Russian history have to do with it? The art of managing public communications has always existed, and history provides excellent examples of it - from Vladimir Monomakh to Joseph Stalin. Intuitive PR geniuses - statesmen, the first professionals - PR mercenaries (they appeared in the 12th century), classic election campaigns in the Middle Ages with a full range of modern political technologies, original creativity - there has been plenty of all this in our history. Rus' of the 9th-17th centuries is the era of great rulers, great warriors and great PR people. This is not a book about “how everything really was.” This is a book about how the facts of history were used and presented. This is the true history of Rus'.