The book examines in detail the methods of influence of the media on the consciousness of the audience, methods of constructing an understanding of events. Using extensive material from articles in the modern press, the author analyzes in detail more than 20 methods of manipulating public consciousness, shows the frequency of these processes, the interaction of verbal and visual means of influence. The book is addressed to a wide range of readers: philologists, journalists, political scientists, as well as anyone who wants to learn how to correctly interpret media messages and protect themselves from their manipulative influence.