This book will be of interest to everyone who is faced with the issues of preparing, posting on the Internet and popularizing Internet resources at various levels: from a home page to a corporate website. In it you will find everything you need to optimize Web sites for search engines: techniques for writing Web pages, a description of many of the most popular specialized programs designed for preparing a site and promoting it, creating successful HTML code for pages with the correct metadata. The book is practical a guide for Web site developers and everyone involved in their promotion. The author provides many tips regarding creating and advertising Web pages. Automation tools are considered to increase the efficiency of development and marketing when creating and maintaining a website. The description of software and network tools that automate the processes of testing and debugging a site, ensuring the functionality and correctness of hyperlinks, the syntax of HTML code and the grammar of the text placed on the page, occupies a central place in the book. The capabilities of such programs as Linkbot Developer Edition, Domain NameChecker, Retrieve, CyberSpyder Link Test, HTML Link Validator, CSE HTML Validator, A Real Validator, MetaTag ToolKit, MetaMan, WebQA are described in detail. A separate chapter is devoted to the registration of Web resources in search engines and directories . Automatic registration programs (WebPosition, Page Promoter, Web Registrar), methods of interaction with search engine indexing robots, and rules for using metadata are described. Techniques and methods of advertising sites on the Internet are considered, criteria for its effectiveness are indicated. The publication is intended for a wide range of readers and will be useful for both beginning Web site creators and professionals who want to learn how to better promote their Web product on the Internet.