Many people say that quality in modern business is the key to competitiveness. And it is true! Probably, in the store next to this book you will see two or three wonderful publications about quality that will tell you about the wise Japanese and their effective management systems, about the great quality gurus who revolutionized world management. It is quite possible that on the shelf you will also find some kind of textbook by a respected domestic author about how important and necessary it is to implement quality management systems in order to achieve dizzying success in business. But... in this book the authors tried to move away from the already established Russia cliches and stereotypes regarding quality management and show a fresh look at quality problems in domestic business. The combination of ironic and analytical presentation styles is supported by the authors’ rich practical experience and common sense, which will allow you to look at quality management issues from a new angle and not destroy your business while improving its quality.