The book examines fashion as a sociocultural phenomenon, examines modern scientific approaches to the study of fashion, provides an analysis of fashion trends in the second half of the 20th – early 21st centuries in the context of the dynamics of European culture of the period under study, and identifies the factors that influenced the formation of certain fashion trends. The role of fashion in the construction of the visual component of modern culture is examined. The book is intended for everyone interested in the problems of modern fashion, culture and art, researchers, designers, fashion industry workers, students of specialized educational institutions.