How we make decisions
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Every moment we make decisions: from very important to insignificant and everyday ones. It is this property - the ability to make free choice - that makes a person human. But how does this happen? How does the brain work, processing a colossal amount of information in a split second? How do reason and intuition relate? These questions occupy not only philosophers and neuroscientists, but also each of us. Jonah Lehrer, an American journalist and world-famous popularizer of science, not only fascinatingly describes how the decision-making mechanism works. The book “How We Make Decisions” talks about how the selection process occurs, and at the same time helps to make this process more effective.
Data sheet
- Name of the Author
- Джона Лерер
- Language
- Russian
- Translator
- Мария Бабичева