From DELL without intermediaries. Strategies that revolutionized the computer industry

From DELL without intermediaries. Strategies that revolutionized the computer industry

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FL/288082/R
Russian
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The author of the book, Michael Dell, is the chairman and chief executive officer of Dell Computer Corporation. Founded on a simple idea - delivering high-quality computers directly to the end consumer - Dell has become one of the leaders in the global computer market and the envy of its competitors. Michael Dell's book is not just the history of the creation and development of Dell Computer Corporation, it is the view of one of the world's business leaders on the problems enterprise management. After reading “From Dell Without Intermediaries,” you can find out the author’s opinion on why it is better for a start-up company to have a small capital than a large one; why employees pose a greater threat to the company than competitors; how you can use the weaknesses of a competing company, once again emphasizing your strengths, and much more. The book is aimed at managers, entrepreneurs, as well as students and teachers of economic universities.

FL/288082/R

Data sheet

Name of the Author
Кэтрин Фредман
Майкл Делл
Language
Russian
Translator
Е. В. Китаева

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From DELL without intermediaries. Strategies that revolutionized the computer industry

The author of the book, Michael Dell, is the chairman and chief executive officer of Dell Computer Corporation. Founded on a simple idea - delivering high-qu...

Write your review

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