Business for punks. Spit on all the rules, following the example of BrewDog
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Modern business is not about seasoned businessmen in stuffy boardrooms. These are ordinary people who are not timid, capable of doing extraordinary things and thinking ahead. Over the past few years, the approach to business has changed radically, and now a whole ocean of opportunities opens up for the ambitious and daring. A riot of fantasy, breaking stereotypes, breaking boundaries, challenging rules, searching for new horizons, shocking snobs, healthy humor and self-irony - that's all they are: BrewDog. Not just good beer, but a famous funky business success story and Scotland's fastest growing company.
FL/268559/R
Data sheet
- Name of the Author
- Джеймс Уотт
- Language
- Russian
- Translator
- Татьяна Ю. Гутман
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Modern business is not about seasoned businessmen in stuffy boardrooms. These are ordinary people who are not timid, capable of doing extraordinary things an...