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Advertisement and public relations : theory and practice. Textbook
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The aim of edition is forming of system ideas about an advertisement and With, as about social institutes, as about an informative production| as activity related to the real society. They appeared, when structures efficiency of that began to depend on attitude toward them of society on the whole were, separate groups, clients. Statistics on advertisement industry is given on the end of доковидной epoch. Work is expected on students, sociologists, professionals working in these spheres.
BK/66878360/R
Data sheet
- Name of the Author
- Федотова of Л. Н.
- Language
- Russian
- Age
- 16
Reviews
Grade
Олександр
09/15/2023
09/15/2023
Реклама і зв'язки з громадськістю: теорія і практика - незамінни
Ця книга - справжнє скарбниця знань про рекламу та зв'язки з громадськістю, яка допоможе читачеві зрозуміти сутність цих соціальних інститутів та їх вплив на сучасне суспільство. Автори вдало поєднали теоретичні аспекти з практичними прикладами, що робить матеріал доступним та зрозумілим для широкого кола читачів. Книга містить цінні відомості про рекламну індустрію на кінець доковидної епохи, що робить її актуальною та важливою для сучасних спеціалістів у цій галузі. Рекомендую цей підручник як обов'язкову літературу для студентів, соціологів та всіх, хто цікавиться рекламою та зв'язками з громадськістю!
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The aim of edition is forming of system ideas about an advertisement and With, as about social institutes, as about an informative production| as activity...