Purpose - what is it and can it be recognized? Agree, finding a life’s work that not only provides bread, but also brings pleasure and nourishes with energy is not an easy task. After all, everyone dreams of going to a job they love, finding a field in which they want to develop without artificial doping and earn a lot of money, but not everyone manages to recognize their true desires or understand who will pay for them and why. According to Vladimir Chichirin, there is a rule: it is important that you get paid for work that you would otherwise do for free. Moreover, this rule is a prerequisite for creating a real brand. In the book “Do what you want and be what you want,” the author examines how thinking technically works, how to understand your uniqueness, where the creative power of pleasure comes from, and also provides cases from working practice . Using research from neuroscience, psychology, marketing and history, successful brand makers reveal the secrets to finding a cause you'll be truly obsessed with. The book “Do what you want and be what you want” will help you realize your own uniqueness, and understand how it can be useful to others, so that they will also want to pay for it.