A textbook is sanctified to history, theory and practice of home and foreign sporting journalism. Sport phenomenon as the special type of sociocultural activity is examined in the system of global medias of communications and in the context of world progress of co-operation of sport trends with different medias. To edition the results of research of development of sport from the Ancient world to present tense and genesis are driven Russian and the foreign sporting press.First given it a shoot whole to present becoming and development of sporting элитологии. The presented results of research got a wide response on Third All-russian элитологическом congress.Materials of sporting medias are analysed, including "stimulant scandals", and also legal and social frameworks of professional sporting-journalistic activity. Some are marked materials, characterizing continuation of "cold war" on a sporting arena. Basic progress of sporting journalism trends are shown in electronic MASS-MEDIA, networks the Internet, and also materials of home and foreign sporting journalists are presented from different specific and genre MASS-MEDIA. Professional requirements and specific of work of journalist are described also on the different creative positions related to sporting by subjects.For the students of бакалавриата, student on directions of preparation "Journalism", "Advertisement and public relations", "Management", and also all, who is interested in sporting journalism.