The presentation of the principles of business communication is based on the combination of scientific and practical problems of such disciplines as linguistics, rhetoric, psychology, ethics, logic, management. Teaches to overcome barriers in communication, skillfully conduct a business conversation, negotiations, meetings, convince, not allow the interlocutor manipulate oneself, speak successfully in front of an audience.Addressed to students of economic specialties, as well as to everyone whose professional activities are carried out in the field of communication: managers, marketers, specialists in the field of advertising and PR, businessmen. Can be used both for classroom teaching and for independent work.