Recommended by the Philology Council of the Educational and Methodological Association for Classical University Education as a textbook for students of higher educational institutions studying in the direction 520300 and specialty 021700 - “Philology”

To the 250th anniversary of Moscow State University. M.V. Lomonosov

The publication was carried out with the financial participation of the Faculty of Philology of Moscow State University. M.V. Lomonosov

Reviewers; Doctor of Philology, Professor M.L. Remneva, Doctor of Philology, Professor V.I. Annushkin

The book contains a systematic presentation of the concepts and categories of general rhetoric; it was created on the basis of a course of lectures given by the author at the Faculty of Philology of Moscow State University. M.V. Lomonosov, and is a guide for undergraduate and graduate students studying rhetoric. The book is also addressed to specialists interested in the problems of rhetoric, teachers of rhetoric and anyone whose professional or social activities are related to public argumentation: lawyers, politicians, journalists, philosophers, teachers.