Theories of plot, rumors and фейковые news - it that with what we clash every day. A lie is distributed by our friends, relatives and even we. Neither education nor ability logically to reason protect from it, and only strengthen an effect. A scientific journalist Borislav Козловский made an effort understand, that can say about all of it genes, brain and large data. Where in our DNA receptivity is sewn up to political to propaganda? How on us do the "algorithms of facebook" and experiments of web-sites of acquaintances influence above the users? And why rational arguments nothing can getting on with errors in that we once believed all heart?

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