The Pops Corporation, a toy manufacturer, is doing no better. She hires “young and bright” people who can figure out how to sell children something that children don’t need. She is growing day by day. Every employee is happy to work in the corporation. Alice Butler, a crossword puzzle maker, passionate about entertaining mathematics and cryptanalysis, a loner with sad memories, works for the benefit of the corporation and awaits recognition. However, he cannot help but see what is happening around him. Man has turned into a consumer; an object into a word, a product into a brand. Humanity and concern for the environment do not matter in an environment where profit and image have become the main priorities. Is what corporations are doing humane? Is it fair? Sooner or later, if you are not blind, you will ask yourself this question - and you will be horrified. Look at what the world has become and be honest: do you like what you see?