There is commotion in the city of Novobludsk! The media is buzzing with information about crime boss Gene Beton. No sooner had the formidable Beton appeared in the city than a commotion began regarding the redistribution of spheres of influence between criminal groups. And no one knows that the terrible Beton, the nightmare of all the authorities in the city, is an invention of the journalist Alexander Tikhomirov. But the fiction quickly turns into reality: the police and riot police begin hunting for Beton, and the gang kills the stranger. And the journalist will have to answer for the market...