To according to Pauline Браун, during 25 managing North-American subdivision of LVMH Moеt Hennessy - Louis Vuitton, an important role business is played by an aesthetic constituent. On the example of the known brands an author proves that attention to aesthetics helps to arrive at success. Pauline underlines that an aesthetic intellect is a not innate gift: him it is possible and needed to train, and she tells how to do it.A book will be interesting to the leaders and businessmen, that would like to understand how to use aesthetics for development of own business, and also all, who is interested in industry of fashion and beauty.In Russian language published first.