Many people believe that entrepreneurship cannot be taught, but this is not true. Great business people are not born special, they simply create a good product. All the processes necessary to launch a startup are combined in this book into a common step-by-step action plan that anyone can understand and apply with some effort. Whether you're starting your first business or launching your next startup, using the recommendations in this book will improve your business's chances in the marketplace and help you create a product that people actually want. The most useful guide for those who are planning to open their own business or have already done so. Published in Russian for the first time.