The authors propose to treat writing scientific and popular science works not as exhausting work, but as an exciting and enjoyable activity. A variety of simple templates and effective techniques, which are recommended to be used at different stages of creating a work, allow you to cope with a design of any complexity. In this case, not only the author of the text, but also his readers will benefit. The work, written on the recommendations of Gerald Graff and Kathy Birkenstein, will not only be serious and relevant - it will be understandable and entertaining! The authors also introduce readers to basic rhetorical techniques that will allow you to convincingly defend your point of view in front of any audience. The tools for conducting debate described in the book are universal. They will help you feel confident when giving presentations, reading reports, and during the most heated and complex discussions. The book is an extremely practical teaching aid that will be useful not only to researchers who write articles, reports and dissertations, but also to students who very often encounter difficulties when creating essays, term papers and dissertations.