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Psychology of Advertising and PR
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In a simple and accessible form, this book presents original findings in the field of psychology of advertising and PR; classic mistakes and huge failures of advertising and PR managers in the field of psychology are reflected; Innovative discoveries in modern advertising and PR activities are widely presented. The book can serve as a practical guide for training managers in higher educational institutions in the course “Psychology of Advertising and PR”, and is also intended for everyone interested in this issue.
FL/842942/R
Data sheet
- Name of the Author
- Ильдар Резепов Шамильевич
- Language
- Russian
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In a simple and accessible form, this book presents original findings in the field of psychology of advertising and PR; classic mistakes and huge failures of...