Designers love to talk about their thoughts and sources of inspiration, but they are much less open when it comes to such important issues as finding orders, how to determine prices and what to do when a client refuses an order that was spent on a few months. This book, now in its second edition, is designed to help solve the problems of young designers who want to make money by creating creatively interesting work, without turning into soulless robots mechanically working out the next order. Written by a designer for designers, it combines practical advice with design philosophy to help young professionals launch their own careers. How to manage the creative process? What is the first step to successfully interpret an order brief? How to generate ideas when the order seems empty and boring? The book offers clear instructions and answers to these and many questions, along with a ready-made business strategy for creating, launching and promoting a design studio, finding new orders and interacting with clients. This book, first published in 2005, quickly gained recognition in design circles and became a real bestseller. The new edition of the book is supplemented with information about the strategy of working in the digital space, as well as a number of interviews with several eminent designers.