For decades, this book has been not only one of the undisputed bestsellers on the advertising market, but a real bible for several generations of advertisers. A recognized master and sales genius, Claude Hopkins spent many years in the maelstrom of advertising. He has hundreds of breathtakingly successful advertising campaigns under his belt. He was and remains an unsurpassed copywriter. He launched many brands that are still thriving today. He has hundreds of selling advertising methods to his credit. In this book, which includes two of his works, “My Life in Advertising” and “Scientific Advertising,” he systematized and summarized his phenomenal experience. Like any true master, Hopkins not only shares useful tips with the reader, necessary skills and instructive stories, but also conveys his own attitude towards his business as the most interesting occupation in the world - at the same time creative, labor-intensive and very human. The book is intended for marketers, employees of advertising agencies, but will also be of interest to a wide range of people interested in the lives of famous people.