This is a book about how and why businesses in modern Russia interact with people who keep online diaries. It answers many questions: how to make your blog popular, can blogs be considered a tool of trust marketing, and if so, how can a company earn a good reputation among bloggers and convert it to business benefit?.. This is a collection of practical recommendations on how to become noticeable in the Russian-language blogosphere.

The book is for everyone who is wondering whether he or she needs a blog personally or for their company. For those who already keep a diary and want more popularity. For individuals and businesses who dream of influencing interactive consumers.