This book can be called a guide to the world of radio and television. The author, a famous journalist, television and radio presenter, reveals the secrets of the media “kitchen” hidden from viewers and listeners: how the work of a presenter is structured, how a guest is chosen for the studio, how the topic of the broadcast is invented, what can be said and what is strictly prohibited. How to understand who your listener is and what might be of interest to him right now. How to work in a stressful situation when “Nord-Ost” or September 11th is happening, and you are in a state of shock at the microphone and have to cover this event live. Initially, the author conceived the book as a textbook for journalism students, but the book turned out to be not just a meaningful master class, but also an exciting read for everyone who is interested in what is behind the beautiful picture on the screen and the voice on your favorite radio station.