Say goodbye to “business like everyone else”! It's time to move to a new way of doing business - using show elements that will help you not get lost in the hustle and bustle of the market, differentiate your products and brands, captivate consumers - and thereby create real value for them. The authors give examples of successful business in the style of a show, and talk about modern technologies with the help of which it is implemented. We are talking about a new generation of marketing means - touring shows, brand evangelism, multimedia theater, etc. - that work flawlessly on any, even the most sophisticated, consumer. The book "Business in Show Style" will be of interest to advertisers, managers and marketers who strive to create unique consumer value and offer clients (both external and internal) a qualitatively new level of relationships.