The Third Reich, thanks to numerous scientific studies, appears to us exclusively in the form of a clearly constructed state pyramid devoid of any shortcomings. The world's best army, unprecedented economic prosperity, unprecedented social policy. But was the system created by Hitler so ideal? What role did the chief of imperial propaganda, Joseph Goebbels, play in the triumph of the Hitler regime? How did this seemingly unprepossessing politician, demagogue and orator manage to convince an entire people of the benefits of the new faith in such a short time? Why did the essentially clumsy and unstable propaganda system he created work so clearly? What is the reason for the fantastic effect of the ten main methods of psychological influence developed by Goebbels personally? What could the main ideologist of fascism teach today's PR people?