The book by Doctor of Cultural Studies, Professor of the Department of Philosophy and Cultural Studies at the St. Petersburg State Institute of Psychology and Social Work presents the semantics of color from the perspective of an archetypal model of intelligence that has been preserved in world culture for thousands of years. For the first time, the description of color meanings is based on the harmony of marital relations, the optimal stability of which all religions of the world sought to recreate. As a scientific publication, this book is of interest to cultural scientists, designers and psychologists. As a reference work, it includes the meaning of color in various fields of religion, art and science. As a popular publication, it contains specific recommendations on the use of color in interiors and clothing, in raising children and in family harmony, in relationships with oneself and society.