Michael Stelzner is a recognized expert in the field of social media, the creator of one of the most popular social media marketing blogs, SocialMediaExaminer.com (over 150,000 subscribers). In the book, Stelzner talks about the different types of content that you can publish on your site , on a blog, on a social network page and which will help you attract the attention of potential clients. The author explains how to plan the work on preparing content, how to involve famous experts in creating it, and how to use social media to promote it. He also gives valuable advice on working with texts, videos, organizing events and draws attention to the subtleties that will increase the attractiveness of your content for users. This book is a useful guide for those who want to master the tools of content marketing and use it to gain favor Internet audience.