Do South Koreans really eat dogs and, if not, what do they eat, what are the features of South Korean cinema, are there many surnames in Korea, why is plastic surgery so popular there and how to determine the age of a Korean by eye, how to live in the “ ppalli-ppalli,” how complex the Korean alphabet is, what people feel at the 38th parallel and how great the role of religion is in the life of a South Korean and, finally, why Korea is called the Land of Morning Freshness - the author tried to answer these and many other questions in this book. The publication is equipped with unique author's photographs from the land of contrasts.