In simple and accessible language, the author presents basic information about the methods and techniques of hypnotic influence, shows with specific examples the use of hypnosis techniques to achieve communication goals in various situations (effective influence on real and potential business partners, clients, patients, customers). First of all, the book will be of interest to those who work with people by profession; teachers by profession and vocation, businessmen, lawyers, doctors and psychologists, salesmen and insurance agents, as well as everyone who wants to become luckier.