"The Brumma Effect" is a popular science book written by the famous French psychologist and psycholinguist Florence Brumma. In his book, he examines the phenomenon of environmental influences on our perceptions and decisions. The author explains in detail what factors influence our decisions, often without our conscious participation. The book reveals a variety of experiments and studies that demonstrate how easy it can be to influence a person, even when they believe they are in control of their own choices. "The Brumm Effect" offers the reader to review the world around him, his own preferences and attitude to various situations in a new light, revealing the secrets of psychology and the influence of society on our life decisions. This book will be a useful addition to the library of anyone interested in human thought and behavior.