Richard Brody's daring and witty book overturns everything that psychology, political science and management have stood on so far. Human thinking and behavior, he argues, are dictated by memes. A meme is a psychovirus, a mental image. It originates in our consciousness and begins an independent life. It multiplies and changes our behavior. Memes can be funny, like Pokemon, and harmless, like miniskirts, but they can be harmful, like McDonald's food, and even sinister, like fascism. Memes can make you happy and rich, or they can make you poor and sick. This book will teach you not only to recognize psychoviruses, but also to separate good memes from bad ones. Stop obeying memes - better make them work for you!